TOMS Shoes has chosen Atlanta-based Heart for Africa to be a Giving Partner in Swaziland, Africa, to give away TOMS Shoes to orphans and vulnerable children in rural communities.
TOMS Shoes "One for One?" program gives a new pair of shoes to a child in need for every pair of shoes that is purchased. This partnership is a long-term endeavor with the plan to ship a new container every six months as needed. The TOMS Shoes program is designed so children wear their new shoes knowing another pair will be coming when they outgrow or wear out their first pair.
Heart for Africa focuses on bringing hope to the Kingdom of Swaziland by focusing on initiatives in the areas of hunger, orphans, poverty and education. In 2009 Heart for Africa purchased a 2,500 acre farm called Project Canaan that is being developed to grow large amounts of food and provide training and employment for some of the country's 70% unemployed. Project Canaan will be home to hundreds of orphans as it becomes self-sustainable. Heart for Africa also works alongside local leaders in rural communities to help provide food and clothing for orphans and vulnerable children in desperate need of assistance. TOMS Shoes will be distributed by Heart for Africa volunteers in the farthest rural communities, to the communities around Project Canaan, as well as the orphanages whom they partner with.
Swaziland has the highest HIV/AIDS rate in the world. The virus has ravaged the adult and young adult population of the tiny kingdom (about the size of New Jersey) reducing the population from 1.1 million in 2005 to an estimated 950,000 in 2010. More significantly, the government estimates there are more than 500,000 orphaned or vulnerable children in the country. The TOMS Shoes model fits perfectly with Heart for Africa's plans of support by delivering the basic necessities – food, water, clothing and shoes. The container of TOMS Shoes arrived at Project Canaan on January 4th, 2012 and distribution will begin immediately. All Heart for Africa volunteers serving in Swaziland in 2012 will be a part of TOMS Shoes distribution.
2011年6月7日星期二
TOMS Adds Sunglassses to Products
After weeks of anticipation, TOMS Shoes has finally unveiled their new One for One product: sunglasses!
In case you don't know about TOMS or their One for One program, the idea is this. For every one purchase you make, they will also donate to a person in need. They started with shoes in a small town in Argentina and have now given more than a million pairs of shoes away. They sell flat shoes, wedge shoes, men's shoes, women's shoes and kid's shoes.
Why shoes? According to their website, three simple reasons: disease, injury and education. In many developing countries, diseases come from the dirt and earth. Bacteria can transfer through the skin on bare feet. This leads to the second point, which is injury. For most of us, if we get a cut on our foot, we can clean it, put on a bandage and some shoes and it heals quickly. For children without shoes, a cut can lead to further infection which shoes can help prevent. Lastly, most of the time shoes are a required part of the school uniform and without them, these kids can get any type of education.
They also started "A Day Without Shoes." This day is dedicated to walking a mile in someone else's bare feet, to get a small taste of what children and adults around the world live with every day.
Today, however, TOMS became more than just a shoe company. According to founder Blake Mycoskie, they are now a One for One company.
In the video below, the decision to move into eyewear is laid out. With the recent decision by the UN to make the internet a basic human right, wouldn't it only seem logical that sight would also be a fundamental right? Thanks to TOMS, hopefully, millions of people can be given the gift of sight.
So why glasses? Because more that 250 million people in the world are unnecessarily blind. With just the help of eyeglasses, this problem could be cured. There is an immediate impact. Also, because a large majority of those affected by curable blindness are women.
For every pair of new TOMS sunglasses that are purchased, one pair of eyeglasses or one sight-saving surgery will be given to someone who needs them in Nepal.
In case you don't know about TOMS or their One for One program, the idea is this. For every one purchase you make, they will also donate to a person in need. They started with shoes in a small town in Argentina and have now given more than a million pairs of shoes away. They sell flat shoes, wedge shoes, men's shoes, women's shoes and kid's shoes.
Why shoes? According to their website, three simple reasons: disease, injury and education. In many developing countries, diseases come from the dirt and earth. Bacteria can transfer through the skin on bare feet. This leads to the second point, which is injury. For most of us, if we get a cut on our foot, we can clean it, put on a bandage and some shoes and it heals quickly. For children without shoes, a cut can lead to further infection which shoes can help prevent. Lastly, most of the time shoes are a required part of the school uniform and without them, these kids can get any type of education.
They also started "A Day Without Shoes." This day is dedicated to walking a mile in someone else's bare feet, to get a small taste of what children and adults around the world live with every day.
Today, however, TOMS became more than just a shoe company. According to founder Blake Mycoskie, they are now a One for One company.
In the video below, the decision to move into eyewear is laid out. With the recent decision by the UN to make the internet a basic human right, wouldn't it only seem logical that sight would also be a fundamental right? Thanks to TOMS, hopefully, millions of people can be given the gift of sight.
So why glasses? Because more that 250 million people in the world are unnecessarily blind. With just the help of eyeglasses, this problem could be cured. There is an immediate impact. Also, because a large majority of those affected by curable blindness are women.
For every pair of new TOMS sunglasses that are purchased, one pair of eyeglasses or one sight-saving surgery will be given to someone who needs them in Nepal.
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