When the cold weather makes an appearance, the layers come out in force and style can be put on the backburner to be replaced with warm, comfortable fashion choices. But this season one footwear brand is bringing its style choices to the forefront and it refuses to compromise on its comfortable reputation.
A recent survey conducted by European comfort footwear brand, Josef Seibel, discovered that almost 45% of women who are planning to be on their feet a lot during the course of the day will always carry a spare pair of comfortable shoes, with a further 2% having those precautionary flats permanently on standby. The research also revealed that 32% of people had at least one additional pair of shoes at the workplace, for those 'just in case' occasions, with 1.6% having a choice of four or more footwear options.
No woman wants to be glued to their broken-in flatties, but the gorgeous-to-look-at-but-foot-crippling-stiletto alternative is not a viable everyday option in today's working environment. Josef Seibel has a reputation for long lasting, quality footwear and the answer to every woman's comfort versus style dilemma.
Managing director of Josef Seibel UK and Ireland, Martin Ingram, said: "Our statistics show that nine out of ten people find the spring and summer seasons easier to dress for and a staggering 88% therefore feel unhappy about their appearance in the winter months. Bridging the gap between style and comfort for over 100 years, Josef Seibel is a master at producing beautiful footwear and offers a fantastic selection of shoes and boots including timeless classics and new contenders, all of which continue to retain the brand's style with comfort reputation and outstanding quality".
London Fashion Week saw animal print, faux fur and military styling still performing strongly, which have all been incorporated into the winter Josef Seibel collection and, if height is a must, then choose between a chunky wedge or block heels to give you that extra oomph. For those seeking style, comfort and practicality when battling the elements, the brand still has an offering for you with their collection of waterproof, breathable and windproof boots, completed with lining for extra warmth!
A quarter of women admitted in the survey to never choosing style over comfort, but Josef Seibel women don't have to sacrifice comfort for trend driven footwear because the brand offers wide fittings, removable foot beds, sweat absorbing Arnepant insoles and its unique Airped system which acts as a shock absorber as you walk.
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