2011年12月13日星期二

Behind the seams of fashion collaborations

Designing clothes can be considered an art form. Shopping can be considered therapeutic. Whether they serve  a purpose of modesty or one of self-expression, clothes are an important part of every person's life.

According to Get Rich Slowly, an online financial blog, the average American spends about $1881 on clothes each year. A Gucci silk dress is $1990 at Saks Fifth Avenue. That is $109 over the yearly budget of the average American. Consequently, purchasing certain name-brand clothing can break one's budget. Thanks to recent collaborations with common stores, one can dress like a celebrity while sticking to the budget of an everyday bargain hunter.

The collaboration of women's clothing brands, Versace and H&M, has created a unique fall collection found in H&M stores. The collection features many leather pieces with hardware detailing, brightly colored dresses, island prints and animal patterns. The collection is daring and edgy. Although some may be willing to pay $149 to $299 for a single dress, the collection overall is still too expensive for many.

Payless Shoe Source features designers such as Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi. Shoes and accessories in these collections are more affordable for the typical shopper, ranging from $11 to $69. Green, faux alligator skin flats, chunky wedge sandals and laser cut pumps are all stand out shoes from the four featured designers. The collections have both heeled and flat shoes to fashionably fit the needs of a multitude of lifestyles.

Target Corp. has offered various designer brand clothing under their GO: International Collection. The collections pieces do not go over $100, making the clothing affordable for the average shopper. The styles diverge, however attractiveness is a staple to the collection. Missoni, another brand of clothing, housewares, luggage and more found in Target stores, caused a shopping frenzy that crashed the Target website earlier this year.

Kohl's and Sears have also participated in the trend by offering collections designed by celebrities. LC Lauren Conrad collection can be found at Kohl's, featuring girly clothing with floral prints, delicate fabrics and floral prints. The Kardashian Kollection, sold at Sears, consists of dark colors, animal print and glam touches. Both lines are reasonably priced and can be found on sale often.

Typically when designer and retail stores join forces, the result is something appealing and unique. If certain distributers made price more cohesive with the average shopper's budget, designer collaborations would be a fantastic addition to any closet.

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