Gucci has collaborated with costume designer Denise Cronenberg to create the sleek and elegant silhouette for actor Robert Pattinson in the new contemporary thriller, “Cosmopolis”. The film, directed by David Cronenberg and produced by Paulo Branco and Martin Katz, will premiere at the Cannes Film Festival on May 25th and will be released in theaters later this year.
In the film, Pattinson’s character is dressed in one of Gucci’s signature silhouettes - a black two button notch lapel Signoria. The impeccably tailored suit is paired with a fitted white cotton shirt, slim black silk tie, leather belt with silver buckle detail and black leather lace up dress shoes. “We are so pleased to work with Robert on ‘Cosmopolis’ and to create an effortless and classic style for his character,” said Gucci Creative Director Frida Giannini.
Pattinson plays a young billionaire asset manager, Eric Packer, on a twenty-four hour odyssey across Manhattan. Despite traffic jams and a looming financial disaster, Packer (Pattinson) risks travelling cross-town in his stretch limousine for a haircut. During delays including a presidential motorcade, a celebrity funeral, and political protests, Eric receives visitors, both for business and pleasure, in his opulent, high-tech automobile. As the encounters and the economic crisis intensify, Packer cynically gambles with his clients’ fortunes and his own.
Toronto based Cronenberg is known for costume design work in films including Crash, The Incredible Hunk and A Dangerous Method. Gucci was pleased to collaborate with Cronenberg for this film. "The concept I had in mind for Rob's character was decided as I read the script. It would require an elegant, expensive suit, white shirt and slim tie. Rob wore the collection head to toe - I could not have accomplished this look without the help of Gucci,” said Cronenberg.
As the high-end Chinese consumer becomes more discerning in a slowing luxury goods market, analysts say Hong Kong-listed Italian fashion house Prada can face up to the challenge given its attractive product mix and store expansion plans, forecasting huge gains for the company`s stock over the next 12 months.
Erwan Rambourg, Head of Consumer Brands Research at HSBC, says as consumers in China - the second-largest market in the world for luxury goods after the US - become more "sophisticated" and "demanding," Prada's product range that includes pure leather bags and smaller logos, is turning out to be more appealing than those of competitors Louis Vuitton and Gucci.
"Chinese consumers are moving away from logo driven brands such as Louis Vuitton and Gucci. Prada looks like a edgy, newcomer with higher image potential," Rambourg said.
"Prada's presence in China is limited, which helps them have a more exclusive image. There is first mover disadvantage for companies like Louis Vuitton, they can only lose share," he added. While Prada has 19 retail outlets in China, Gucci has 48 stores.
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