GLAMMED-UP fashionistas sighed and drooled over shelves of candy-colored footwear at the recent unveiling of Primadonna's latest collection. From pencil-thin stilettos to printed flats and patent oxfords, the new line is touted to have something that would suit every personality.
Models worked the runway, showing off four distinct styles. The edgy “Lady Rebel” is all about animal-print heels, wedge booties, and fierce-looking platforms. There's nothing dainty about this bold and chunky collection, but there's plenty of attitude.
Described as bohemian/hippie-inspired, “Wanderlust” is actually a more sedate reworking of the vibrant and nonconformist look that captures the free-spirit lifestyle. The peep-toe pumps are classic pieces that can easily complete a business suit. More daring statements include the retro chic wedge heels in fire-engine red and cobalt blue. For a boho vibe, captoe boat shoes and rainbow strap slip-ons get the thumbs-up.
“Sassy and Classy” is a mixed bag that would cover most style preferences. Wedge and platform sandals in subdued colors add oomph to any outfit. Printed ballet flats look demure but won't put you to sleep. Ankle-strap heels in jewel tones exude a fun and feminine appeal.
But the evening's delightful surprise was the “Lady Dapper” collection, an androgynous selection that includes two-toned oxfords—flats and wedges—and a sexy mannish loafer.
During the launch, held at New World Hotel, Primadonna also announced its newest endorser, the so-called Box Office Queen Anne Curtis. Curtis introduced the company's web site (www.primadonna.com.ph) which features a self-test for identifying the right shoe style. It's part of the campaign to promote the brand's philosophy, “Different Shoe for a Different You.”
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